This privacy policy is designed to better serve those who are concerned about how their Personally Identifiable Information (PII) is used online. PII is a term used in privacy law and information security that refers to information that can be used alone or with other information to identify, contact, or locate a single individual, or to identify an individual in specific circumstances. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise process your Personally Identifiable Information in accordance with our website.
We take your privacy very seriously and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose and protect your information to ensure compliance with the General Data Protection Regulation (GDPR).
Information We Collect
We may collect the following types of personal data:
1. Contact information: such as name, email address, phone number and mailing address.
2. Account information: such as username and password.
3. Transaction information: such as purchase history and payment information.
4. Technical data: such as IP address, browser type, access times and operating system.
5. Usage data: such as how you interact with our website.
Use of Data
We use your personal data for the following purposes:
1. Provide and maintain services: ensure our services run smoothly and provide customer support.
2. Improve services: analyze your usage to improve our products and services.
3. Communications: send you important notices, updates and marketing information about our services (you can opt out at any time).
4. Legal compliance: comply with applicable laws and regulations.
Data disclosure
We may disclose your personal data in the following circumstances:
1. Legal requirements: if required by law or in response to valid requests.
2. Service providers: we may share your information with trusted third-party service providers who may only process data in accordance with our instructions and in compliance with the GDPR.
3. Business transfers: your data may be transferred as an asset during a corporate reorganization, merger or sale.
Your privacy is protected by law. Under data protection laws, we may only use your personal data if we have a legitimate reason to do so. We must have one or more of the following lawful grounds:
1. To perform a contract or take steps at your request before entering into a contract
2. We need to do this to comply with our legal obligations (e.g. record keeping)
3. It is in our legitimate interests or the legitimate interests of a third party
4. You have agreed that "legitimate interests" means there is a business, commercial or other reason to use your information, but it should not unfairly override your best interests.
Examples of legitimate interests under the EU General Data Protection Regulation (GDPR) include fraud prevention, direct marketing and sharing data within a corporate group.
Data Security
As a data "controller" under the EU General Data Protection Regulation (GDPR), we take all measures to protect the security and confidentiality of data, in particular to prevent it from being distorted, damaged or accessed by unauthorized third parties.
We deploy robust security systems to ensure the highest security of collected data and detect data breaches.
When using subcontractors, we ensure that they comply with data protection laws.
Your rights
Under the GDPR, you have the following rights:
Subject to the relevant legal conditions, you have the following legal data protection rights: right of access (Article 15 GDPR), right of rectification (Article 16 GDPR), right of erasure (Article 17 GDPR), right of restriction of processing (Article 18 GDPR), right of data portability (Article 20 GDPR), right to complain to a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) and right to object to certain data processing measures (Article 21 GDPR).
1. Right of access:
You can ask us for a copy of the data we hold about you.
2. Right of rectification:
You can ask us for any data we hold about you that you believe is inaccurate or incomplete.
3. Right of erasure:
This is often referred to as the “right to be forgotten”. It is not an absolute right to ask an organization to stop using or delete your data. An organization may be entitled to retain and continue to use the data (for example, to comply with a legal obligation to keep records, or to enable the organization to deal with a complaint and show that it treated you fairly within any period the law gives you to make a complaint or legal claim).
4. Right to restrict processing:
Sometimes it is possible to restrict the processing of data so that it is only used for certain purposes (such as legal claims or exercising legal rights). In this case, we will not use or share the data in other ways while the processing is restricted. You can ask us to restrict the use of data: if the data is inaccurate; if the data has been used unlawfully but you do not want us to delete it; if the data is no longer relevant but you want us to keep it for legal claims; if you have asked us to stop using it but you are waiting for us to tell you whether we are allowed to continue using it.
5. Right to data portability:
Individuals have the right to obtain their personal data in a structured, commonly used and machine-readable format and the right to transmit those data to another data controller.
6. Right to complain:
Individuals have the right to complain to a supervisory authority (usually a national data protection authority) about the processing of their personal data.
7. Right to withdraw consent:
If the processing of an individual’s data is based on their consent, the individual has the right to withdraw their consent at any time.
8. Right to object to profiling:
We use profiling for marketing purposes to decide whether to select you for specific promotions and product recommendations. You can object to this, but the offers and recommendations you receive will no longer be relevant and targeted to your interests.
If you would like to exercise your data protection rights, you can contact our privacy team by sending an email.
Cookies:
Our website may use cookies and similar technologies to enhance your browsing experience, personalize content, analyze website traffic, and track user interactions. You can choose to disable cookies through your browser settings, but this may limit some of the website's functionality.
Security measures
We have implemented appropriate technical and organizational security measures to protect your personal data from unauthorized access, alteration, or disclosure. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we notify you in advance.
This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Changes to this Privacy Policy